@book{301,
	author = {Czinkota, Michael R. and Ronkainen, Ilkka A.},
	title = {International marketing /},
	publisher = {Thomson/Southwestern,},
	year = {c2007.},
	address = {Mason, OH :},
	edition = {8th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0615/2006020788.html}
}