01385cam a2200313 a 450000100090000000300040000900500170001300800410003001000170007102000390008802000360012702000380016302000350020103500240023603500210026004000490028108200250033010000310035524501100038626001620049626401060065830000270076450400640079165000550085565000320091065000220094270000240096485600830098815205136OSt20140205014249.0080304s2008    mdu      b    001 0 eng    a  2008010141  a9781578868322 (cloth : alk. paper)  a1578868327 (cloth : alk. paper)  a9781578868339 (pbk. : alk. paper)  a1578868335 (pbk. : alk. paper)  a(OCoLC)ocn213223259  a(OCoLC)213223259  aDLCcDLCdYDXCPdBTCTAdC#PdBAKERdBWXdDLC00aCir. 371.2 P67b20081 aPorterfield, Kitty,d1941-10aWhy school communication matters :bstrategies from PR professionals /cKitty Porterfield and Meg Carnes.  aLanham, Md. :bRowman & Littlefield Education ;a[Arlington, Va.] :bPublished in partnership with the American Association of School Administrators,cc2008.  aLanham, Md.bPublished in partnership with the American Association of School Administrators,cc2008.  axiii, 250 p. ;c23 cm.  aIncludes bibliographical references (p. 236-240) and index. 0aSchool administratorsxProfessional relationships. 0aCommunication in education. 0aPublic relations.1 aCarnes, Meg,d1951-413Table of contents onlyuhttp://www.loc.gov/catdir/toc/ecip0812/2008010141.html