TY  - BOOK
AU  - Kotler,Philiip
TI  - Marketing management : analysis, planning, implementation, and control
SN  - 0130980056
U1  - Cir. 658.802 K849 
PY  - 1994///
CY  - United States of America
PB  - Prentice-Hall International, Inc.
KW  - Marketing
KW  - Marketing management
ER  -