TY  - BOOK
AU  - Assael, Henry
TI  - Consumer behavior : a strategic approach / 
SN  - 0-618-22215-4
U1  - Cir./658.8342/As71/2004 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin, 
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -