00581nam a2200181Ia 4500 20260904095655.0 260904s9999||||xx |||||||||||||| ||und|| 0-618-22215-4 Cir./658.8342/As71/2004 Assael, Henry Consumer behavior : a strategic approach / Henry Assael Boston : Houghton Mifflin, 2004 xxiii, 631 pages : illustrations ; 27 cm Includes bibliographical references and index Consumer behavior Marketing research Circulation 10202 10202