03025cam a22003618i 4500 FlBoTFG 20260819091455.0 220428s2022 nyu ob 001 0 eng 9781032209128 DSSC English PSY 030000 bisacsh 302.231 23/eng/20220428 SEG Mixed methods perspectives on communication and social media research / edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari. Oxon : Routledge, 2023. 308 Pages ; 20 B/W Illustrations ; 20 cm. text unmediated volume ICSSR Project (Media and Communications) Order No: CUTN/LIB/26-27/ORD_01 - 06 (Acc No. 58687 to 58705) Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences. Access restricted to subscribing institutions. "Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- Social media Communication Research Methodology. Research Methodology. Segumpan, Reynaldo Gacho, Soraya Abu Zahari, Joanna, editor. editor. Connect to resource ddc CIR 10066 10066 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS DISPLAY 2026-08-19 0 Cir. 302.231 M6855 010897 2026-08-19 09:17:06 2026-08-19 CIR