02968cam a22003378i 4500003000800000005001700008008004100025020001800066040000900084041001200093072002500105082003400130245014100164260003100305300004800336336000900384337001500393338001100408505162600419506005102045520033602096650001702432650001802449650002702467650002702494700003002521700003102551700001202582700001202594856002402606FlBoTFG20260819091455.0220428s2022    nyu     ob    001 0 eng    z9781032209128  cDSSC  aEnglish 7aPSYx0300002bisacsh00a302.231223/eng/20220428bSEG00aMixed methods perspectives on communication and social media research /cedited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari.  aOxon :bRoutledge, c2023.  a308 Pages ;b20 B/W Illustrations ;c20 cm.  atext  aunmediated  avolume  tICSSR Project (Media and Communications) Order No: CUTN/LIB/26-27/ORD_01 - 06 (Acc No. 58687 to 58705)aMixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed.

Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume.

This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.  aAccess restricted to subscribing institutions.  a"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- 0aSocial media 0aCommunication 0xResearchxMethodology. 0xResearchxMethodology.1 aSegumpan, Reynaldo Gacho,1 aSoraya Abu Zahari, Joanna,1 eeditor.1 eeditor.40zConnect to resource