TY  - BOOK
AU  - Ariola, Mariano M.
TI  - Purposive communication
SN  - 9786214270163
AV  - 302.2 
PY  - 2018///
CY  - Intramuros, Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - COMMUNICATION
N1  - Includes bibliographical references; Chapter 1 Basic Concepts in Communication: Background and Rationale -- Chapter 2 Communication and Globalization -- Chapter 3 Communication in Multicultural Settings -- Chapter 4 Types of Text Reflecting Different Cultures -- Chapter 5 Communication Aids and Strategies Using Tools of Technology -- Chapter 6 Communication for Various Purposes -- Chapter 7 Communication for Work Purposes -- Chapter 8 Communication for Academic Purposes -- References -- Appendices
N2  - "Designed to align with the new General Education curriculum, the book explores key communication concepts such as the communication process, types of communication, and the role of context in shaping messages. It also covers the use of language, cultural factors, and communication technologies in fostering meaningful interactions. Ariola’s approach is practical, offering examples and activities that help students build skills in listening, speaking, writing, and critical thinking—equipping them to communicate more purposefully and effectively in diverse environments."
ER  -