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Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : John Wiley, c2006.Description: x, 251 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780471747192
Subject(s): DDC classification:
  • Cir./659.2/Sco15/2006
Contents:
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
Item type: Circulation
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Circulation DSSC LEARNING RESOURCE CENTER Processing Center Circulation Cir./659.2/Sco15/2006 (Browse shelf(Opens below)) Available 010543
Total holds: 0

Includes indexes.

Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.

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