Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By:

Walker, Orville C

Contributor(s):

Mullins, John W

Material type:

TextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 7th edition ; McGraw-Hill International editionDescription: xv, 352 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

978-0-07-017146-6

Subject(s):

Marketing -- Management

DDC classification:

Cir./658.802/W1772

Item type:

Circulation

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Circulation	DSSC LEARNING RESOURCE CENTER Processing Center		Circulation		Cir./658.802/W1772 (Browse shelf(Opens below))					Available			010378

Total holds: 0

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Previous	Cir./658.8/K849/2012 Marketing management /	Cir./658.802/M819 Strategic marketing /	Cir./658.802/R736 Marketing communications : objectives, strategy, tactics /	Cir./658.802/W1772 Marketing strategy : a decision-focused approach /	Cir./658.81/B6181 How to write sales letters that sell /	Cir./658.827/K281 Strategic brand management : building, measuring, and managing brand equity /	Cir./658.83/H127 Essentials of marketing analytics /	Next

Includes bibliographical references and indexes.

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