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Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

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TextPublication details: Boston, MA : Pearson Prentice Hall, c2014.Description: iv, 428 pages : illustrations ; 29 cmContent type:

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Circulation

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Circulation	DSSC LEARNING RESOURCE CENTER Processing Center		Circulation		Cir./658.802/M819 (Browse shelf(Opens below))					Available			010382

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Previous	Cir./658.562/R141/2012 Total quality management /	Cir./658.785/T413 Introduction to warehousing operations /	Cir./658.8/K849/2012 Marketing management /	Cir./658.802/M819 Strategic marketing /	Cir./658.802/R736 Marketing communications : objectives, strategy, tactics /	Cir./658.802/W1772 Marketing strategy : a decision-focused approach /	Cir./658.81/B6181 How to write sales letters that sell /	Next

Includes bibliographical references and index.

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