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Strategic management for global recognition / by Sharon Stephens.
Material type:
TextPublication details: USA : American Academic Publisher, c2024.Description: xiii, 304 pages : illustrations ; 25 cmISBN: - 9781666871296
- Cir./658.4012/St832/2024 000582
Contents:
Brand history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure.
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Davao del Sur State College - Santa Cruz Extension | Cir./658.4012/St832/2024 (Browse shelf(Opens below)) | Available | B000582 |
Total holds: 0
includes bibliography and index.
Brand history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure.
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