includes references.

What is the Importance of Research? – Important Tips to begin a Research. – What is Research? – Steps in Scientific Method. – Research Design. – Characteristics of Good Research Design. – Variables. –Sampling. – Random selection. – Data collection Methods. – Ethical considerations in data collection. –Theories. – Definition. – Nature of Quantitative data. – Characteristics of a Quantitative Research design. – Advantages of quantitative research design. – Disadvantages of quantitative research design. – Qualitative Research Approaches. – Advantages of Qualitative Research Design. – Disadvantages of Qualitative Research Design. – Qualitative Data Collection. – Qualitative Research Methods. –Meaning and Nature of Mixed Methods Research. – The Purpose of Using Mixed Methods Research. – Advantages of Using Mixed Method Research. – Disadvantages of Using Mixed Method Research. – Types of Mixed Methods Research Designs. – Techniques for incorporating Data in Mixed Method Research. – Definition. – Using Interviews. – Conducting Focus Groups. – Using Questionnaires and Surveys. – Conducting Participant Observation. – Applied /Action Research. – Social Science Research. – Business Reseerch. –Chapter 1 Background of the Study. – Chapter 2 Review of Related Literature. – Chapter 3 Research Methodology. – Chapter 4 Presentation, Analysis and Interpretation of Data. – Chapter 5 Summary of Findings, Conclusions and Recommendations.