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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.

By: Contributor(s): Material type: TextNew York : McGraw-Hill, c2003Description: xii, 228 p. : ill. ; 21 cmISBN:
  • 0071393099 (acidfree)
Subject(s): DDC classification:
  • Cir. 658.827 P477 21 c2003
Online resources:
Contents:
Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.
Item type: Circulation
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book DSSC LEARNING RESOURCE CENTER Circulation Cir/658.827/P477/c2003 (Browse shelf) Available 005732
Total holds: 0

Includes bibliographical references (p. 217-218) and index.

Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.

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