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Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

By:

Tull, Donald S

Contributor(s):

Hawkins, Del I

Material type:

TextNew York : Collier Macmillan, c1987Edition: 4th edDescription: xvi, 845 p. : ill. ; 24 cmISBN:

002421910X
0029468108 (international ed.)

Subject(s):

DDC classification:

Cir. 658.83 T823 19 c1987

Item type:

Circulation

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Circulation		Cir/658.83/T823/c1987 (Browse shelf(Opens below))					Available			000591

Total holds: 0

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Previous	Cir/658.8342/A76/c2002 Consumers /	Cir/658.8342/M87/c2000 Consumer behavior :	Cir/658.8343/F629/c2007 Human sigma :	Cir/658.83/T823/c1987 Marketing research :	Cir/658.84/A33/c2001 Internet business models and strategies :	Cir/658.84/R393/c2002 Introduction to e-commerce /	Cir/658.87/M576/c1982 Retailing :	Next

Includes bibliographical references and indexes.

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