Strategic brand management / Brice Martin and Elisha Stephens

By:

Martin, Brice

Contributor(s):

Stephens, Elisha [joint author]

Material type:

TextPublication details: United Kingdom : ED-Tech Press, c2019.Description: xiii, 308 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781788824095

Subject(s):

Brand name products -- Management

DDC classification:

Cir./658.827/M379

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Circulation		Cir./658.827/M379 (Browse shelf(Opens below))					Available			009136

Total holds: 0

Contents: Brand history and overview -- Key challenges facing brand -- Brand management -- Brand communication -- Strategy -- Packaging, labeling and pricing -- Brand process strategies -- New product development and failure -- The impact of brand image on consumer behaviour.

Includes bibliographical references and index.

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