The public relation strategic toolkit : an essential guide to successful public relation practice / Alison Theaker and Heather Yaxley
Material type:
TextPublication details: London : Routledge, c2018.Edition: 2nd editionDescription: xii, 417 p. : ill. ; 27 cmISBN: - 978-1-138-6786-5
- Cir.659.2 c2018.
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DSSC LEARNING RESOURCE CENTER | Cir. 659.2 T34 2018 (Browse shelf(Opens below)) | Available | 008724 |
Total holds: 0
Includes bibliography and index.
Contents: The profession-- The public relations planning--Corporate communications--Stakeholder engagement.
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