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Services marketing : people, technology, strategy / Jochen Wirtz and Christopher Lovelock.

By: Contributor(s): Material type: TextPublication details: London : World Scientific Publishing Co., Inc., c2016.Edition: Eigth editionDescription: xvii, 783 pages : illustrations ; 27 cmISBN:
  • 9781944659011
Subject(s): DDC classification:
  • c2016.
Summary: Contents: Part I- Understanding service products, consumers, and markets. -- Part II- Applying the 4 PS of marketing to services. -- Part III- Managing the customer interface. -- Part IV- Developing customer relationships. -- Part V- Striving for service excellence. -- Part VI- Case studies.
Item type: Book
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book DSSC LEARNING RESOURCE CENTER Circulation Cir./658.8/W749/c2016 (Browse shelf) Available 007946
Total holds: 0

Includes index.

Contents: Part I- Understanding service products, consumers, and markets. -- Part II- Applying the 4 PS of marketing to services. -- Part III- Managing the customer interface. -- Part IV- Developing customer relationships. -- Part V- Striving for service excellence. -- Part VI- Case studies.

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