Consumer behavior : a practical approach to consumer understanding / Pedrito Real Pereda, Purisima Pedrialva Pereda and Raymundo P. Arcega.
Material type:
TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2015.Description: xvi, 267 pages : illustrations ; 22 cmISBN: - 9789719654049
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DSSC LEARNING RESOURCE CENTER | Filipiniana | Fil./658.8/P413 (Browse shelf(Opens below)) | Available | 007675 |
Includes references.
Contents: Introduction to consumer behavior. -- Consumer processing and involvement. -- Consumer memory and product knowledge. -- Consumer motivation and comprehension. -- The consumer attention, beliefs and attitudes. -- Persuasive communication and consumer behavior. -- Consumer decision making process. -- Consumer satisfaction and brand loyalty. -- Consumer behavior and its environment. -- The influence of the family and social groups. -- The channel of distribution and electronic commerce. -- Social responsibility and consumer behavior.
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