Entrepreneurship and small business management / Roberto G. Medina.
Material type:
TextPublication details: Manila : Rex Book Store, c2014.Edition: Third editionDescription: x, 235 pages : illustrations ; 26 cmISBN: - 9789712367267
- c2014.
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DSSC LEARNING RESOURCE CENTER Processing Center | Filipiniana | Fil./338/M468 (Browse shelf(Opens below)) | Available | 007992 | |||||||||||||
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DSSC LEARNING RESOURCE CENTER | Filipiniana | Fil./338/M468 (Browse shelf(Opens below)) | c.4 | Available | 007907 | ||||||||||||
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DSSC LEARNING RESOURCE CENTER | Filipiniana | Fil./338/M468 (Browse shelf(Opens below)) | c.3 | Available | 007595 | ||||||||||||
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DSSC LEARNING RESOURCE CENTER | Filipiniana | Fil./338/M468 (Browse shelf(Opens below)) | c.2 | Available | 007594 | ||||||||||||
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DSSC LEARNING RESOURCE CENTER | Filipiniana | Fil./338/M468 (Browse shelf(Opens below)) | c.1 | Available | 007353 |
Includes references and index.
Contents : A perspective on entrepreneurship. -- The nature of small business. -- The ethical and social responsibilities of the entrepreneur. -- Entrepreneurial personality. -- The search for a business idea. -- Strategic planning for small business. -- The business plan. -- Forms of small business ownership. -- Organizing, directing, and controlling the small business. -- Marketing the small business. Determining the right location. -- Promoting the small business. -- Managing small business finance. -- Managing small business risk. -- Magna carta for micro, small, and medium enterprises.
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