Essentials of marketing research / (Record no. 9028)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00952cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17294601 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250428130635.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120511s2013 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012019098 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| Source | 978-1-259-25246-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DSSC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Cir./658.83/H153 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 9 (RLIN) | 12576 |
| 245 00 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc | Joseph F. Hair, Jr, Mary Wolfinbarger Celsi, David J. Oritinau and Robert P. Bush. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 414 pages : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Celsi, Mary Wolfinbarger |
| 9 (RLIN) | 12577 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Oritinau, David J. |
| 9 (RLIN) | 12578 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 9 (RLIN) | 12579 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | DSSC LEARNING RESOURCE CENTER | DSSC LEARNING RESOURCE CENTER | General Stacks | 2025-04-28 | Donated from Webster University | Cir./658.83/H153 | 010411 | 2025-04-28 | 2025-04-28 | Book |