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Marketing management /

Kotler Philip.

Marketing management / Philip Kotler, Kevin Lane Keller - 14th edition ; Global edition - England : Pearson Education Limited, c2012. - [806 pages] : illustrations ; 28 cm

Includes appendices, glossary, and index.

ISBN: 978-0-273-75336-0

Subjects--Topical Terms:
Marketing
Marketing management

Dewey Class. No.: Cir./658.8/K849/2012

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