How to write sales letters that sell /

Bird, Drayton.

How to write sales letters that sell / Drayton Bird. - London : Kogan Page, c1994. - 304 pages : illustrations ; 24 cm.

Includes index.

0-7494-0521-X

2003447375


Advertising, Direct-mail.
Sales letters.
Business writing.

Cir./658.81/B6181