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Ad critique : How to deconstruct ads in order to build better advertising /

Tag, Nancy R.

Ad critique : How to deconstruct ads in order to build better advertising / Nancy R. Tag - United States of America : Sage, 2012. - xiii, 199 p. ; ill. : 23cm.

Include index.

ISBN: 9781412980531

Subjects--Topical Terms:
Advertising
Advertising--Evaluation
Criticism

Dewey Class. No.: Cir. 659.1 T126 2012

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