Marketing research essentials /
McDaniel, Carl, Jr.,
Marketing research essentials / Carl McDaniel, Jr., Roger Gates - Ninth edition. - xxx, 636 pages : illustrations ; 26 cm
Includes bibliographical references and index.
978-1-118-11271-7
2015031972
Marketing research.
Cir./658.83/M141
Marketing research essentials / Carl McDaniel, Jr., Roger Gates - Ninth edition. - xxx, 636 pages : illustrations ; 26 cm
Includes bibliographical references and index.
978-1-118-11271-7
2015031972
Marketing research.
Cir./658.83/M141