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Social media marketing : a strategic approach /

Zahey, Debra

Social media marketing : a strategic approach / Debra Zahay, Mary Lou Roberts, Janna M. Parker, Melissa S. Barker, Donald I. Barker - 3rd edition - Boston, MA : Cengage Learning, 2023. - xvi, 328 pages : colour illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 978-0-357-51618-8

LCCN: 2015960964

Subjects--Topical Terms:
Internet marketing.
Internet advertising.
Viral marketing.

Dewey Class. No.: CIr./658.872/Z133

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