Principles of marketing /
Camilar-Serrano, Angelita Ong.
Principles of marketing / Angelita Ong Camilar-Serrano. - Manila : Unlimited Books Library Services & Publishing Inc., c2021. - x, 394 pages : illustrations ; 25 cm.
Includes bibliography.
Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan.
9789719654308
Marketing.
Fil,/658.5/C146
Principles of marketing / Angelita Ong Camilar-Serrano. - Manila : Unlimited Books Library Services & Publishing Inc., c2021. - x, 394 pages : illustrations ; 25 cm.
Includes bibliography.
Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan.
9789719654308
Marketing.
Fil,/658.5/C146