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Basic marketing a global-managerial approach /

Perreault William D.

Basic marketing a global-managerial approach / William D. Perreault. - Boston Irwin McGraw-Hill c1999 - xxiv, 791p. : ill.

ISBN: 0072380233

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: Cir. 658.8 P426 / c1999

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