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Essentials of contemporary advertising /

Arens, William F.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer. - Boston : McGraw-Hill Irwin, c2007. - xxviii, 558 p. : ill. (chiefly col.), map ; 28 cm.

Includes bibliographical references (p. 506-521) and indexes.

ISBN: 0073136662 (alk. paper) 9780073136660

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: Cir. 659.1 A74 / c2007

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