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Consumer behavior :

Mowen, John C.

Consumer behavior : John C. Mowen, - 5th ed. - Singapore : Prentice Hall, c2000 - xxi, 696 p. : ill.

ISBN: 9814035629

Subjects--Topical Terms:
Consumers
Consumer behavior.

Dewey Class. No.: Cir. 658.8342 M87 / c2000

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