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Marketing management : analysis, planning, implementation, and control /

Kotler,Philiip

Marketing management : analysis, planning, implementation, and control / Philip Kotler, - 8th ed. - United States of America : Prentice-Hall International, Inc., c1994 - xxix, 801 p. : ill.

ISBN: 0130980056

Subjects--Topical Terms:
Marketing
Marketing management

Dewey Class. No.: Cir. 658.802 K849 / c1994

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