Letting go of the words : writing Web content that works / Janice (Ginny) Redish.
Material type:
TextPublication details: Waltham, MA : Elsevier/Morgan Kaufmann Publishers, c2012.Edition: Second editionDescription: xxvii, 3632 pages : color illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 978-0-12-385930-3
- Cir./006.7/R317/2012
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DSSC LEARNING RESOURCE CENTER Processing Center | Circulation | Cir./006.7/R317/2012 (Browse shelf(Opens below)) | Available | 010437 |
Includes bibliographical references and indexes.
1. Content! Content! Content! -- 2. Planning: Purposes, personas, conversations -- Interlude 1: Content strategy -- 3. Designing for easy use -- 4. Starting well : home pages -- 5. Getting there : pathway pages -- 6. Breaking up and organizing content -- 7. Focusing on conversations and key messages -- Interlude 2: Finding marketing moments -- 8. Announcing your topic with a clear headline -- 9. Including useful headings -- Interlude 3: The new life of press releases -- 10. Tuning up your sentences -- 11. Using lists and tables -- Interlude 4: Legal information can be clear -- 12. Writing meaningful links -- 13. Using illustrations effectively -- 14. Getting from draft to final -- Interlude 5: Creating an organic style guide -- 15. Test! Test! Test!
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