Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By:

Walker, Orville C

Contributor(s):

Mullins, John W

Material type:

TextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 7th edition ; McGraw-Hill International editionDescription: xv, 352 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

978-0-07-017146-6

Subject(s):

Marketing -- Management

DDC classification:

Cir./658.802/W1772

Item type:

Circulation

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Circulation	DSSC LEARNING RESOURCE CENTER Processing Center		Circulation		Cir./658.802/W1772 (Browse shelf(Opens below))					Available			010378

Total holds: 0

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.