Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type:

TextSeries: McGraw-Hill/Irwin series in marketingBoston : McGraw-Hill, c2002Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN:

0072409479 (alk. paper)
0071121102 (international : alk. paper)

Subject(s):

Marketing -- Management

DDC classification:

Cir. 658.8 P427 21 c2002

Item type:

Circulation

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Circulation		Cir/658.8/P427/c2002 (Browse shelf(Opens below))					Available			003202

Total holds: 0

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

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