Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff.

By:

Stiff, Dan

Material type:

TextNew York : McGraw-Hill, c2006Description: xx, 262 p. : ill. 24 cmISBN:

0071470425 (alk. paper)

Subject(s):

DDC classification:

Cir. 658.827 S75 22 c2006

Online resources:

Contents:

It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.

Item type:

Circulation

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Circulation		Cir/658.827/S75/c2006 (Browse shelf(Opens below))					Available			005299

Total holds: 0

Includes bibliographical references (p. 249-250) and index.

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