Principles of marketing / Angelita Ong Camilar-Serrano.

By:

Camilar-Serrano, Angelita Ong

Material type:

TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2016.Description: x, 394 pages : illustrations ; 25 cmISBN:

9789719654308

Subject(s):

Marketing

DDC classification:

c2016.

Summary: Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan.

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Filipiniana		Fil,/658.8/C146 (Browse shelf(Opens below))					Available			007800

Total holds: 0

Includes appendices.

Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan.

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