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Consumer behavior : a strategic approach / Henry Assael

By:

Assael, Henry

Material type:

TextBoston : Houghton Mifflin, 2004Description: xxiii, 631 pages : illustrations ; 27 cmISBN:

0-618-22215-4

Subject(s):

DDC classification:

Cir./658.8342/As71/2004

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Includes bibliographical references and index

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